Company News
Helphire to be Bath Rugby's main sponsor
Bath Rugby Club announced today that, following a very successful first year as 'back of shirt' sponsors, Helphire has upgraded its commitment to become main sponsor of Bath Rugby.
Helphire Group plc is the UK's leading non-fault accident management company and provides services to get drivers back on the road, following accidents that were not their fault.
Founded in Bath, and with its national headquarters still located in the city, the company is one of the largest and most successful employers in the area.
The three-year deal, launched today at Bath Rugby's home at The Recreation Ground, includes Helphire branding on the front of Bath Rugby's playing and replica shirts, perimeter advertising signage, programme advertising and sponsorship of the East Stand at the ground, which, will continue to be known as "The Helphire Stand".
Mark Jackson, Chief executive of Helphire said, "Bath Rugby is a top side in the Guinness Premiership, a leading sporting brand in the UK and a great institution of the City of Bath. Helphire is delighted to become the major sponsor of Bath Rugby and is really looking forward to the next three seasons".
Tim Davies, Commercial Director of Bath Rugby said "Helphire is one of the largest companies in Bath and has been a fantastic supporter and sponsor of Bath Rugby over many years. We are delighted to welcome them as our new main sponsor and are looking forward to building our partnership over the next three years and beyond".
5 May 2006
